Grammar - Part 1 (the apostrophe)

As usual when I set up a personal blog, I haven't really been making much use of this one, so I thought I might at least temporarily start posting about grammatical errors I see. I know, everyone does it, but I hope to make it at least slightly interesting.

There is a problem with writing such a blog and that is, what if I don't get my grammar right all the time. Well, I am not perfect in that respect, certainly. My punctuation can be a bit erratic as you may have noticed and I am prone to typographical errors when I'm typing quickly as I am just now.

Motor racing at it's best (sic)

I'll certainly do my best to keep on the straight and narrow but I do think there's a difference between a note to oneself (where grammar doesn't matter), a blog (where people will see it so you should make an attempt to get it right) and, for example, advertising copy (which should have been proof-read to death).

The first and most obvious target is the apostrophe. It seems that superfluous apostrophes, sometimes called greengrocers' apostrophes because they were once almost solely used on A-boards advertising vegetables, have found their way into everywhere that the written word can be found.

This week we are due to go to the Goodwood Festival of Speed. I pointed out to my wife that she may be interested in one of the branded t-shirts but she went off the idea when we found the ones pictured here. I wonder whether Lord March knows about this blunder?

"It is" is contracted to "it's" using an apostrophe. That would make using an apostrophe for the possessive ambiguous, so it's omitted in "its" when it is possessive:

• "Motor racing at its best." but...
• "It's the best motor racing."

Readings largest tanning studio (sic)

Someone today pointed out a rare case of the missing apostrophe. I suppose with all these extra ones around the country we had to find where they'd been stolen from at some point. Here is the second exhibit showing an advert for a tanning salon in Reading.

I'll keep my eye out for interesting cases of the superfluous or missing apostrophe. This is no place for the banal, every day apple's and pear's of the greengrocer's sign.